The Story of Pehnara – Culture in Every Stitch
Pehnara
Woven with love, inspired by a mother’s heart
What began as a mother’s simple wish to dress her daughter in comfortable, beautiful ethnic wear has become a brand that celebrates care, craftsmanship, and culture. Pehnara is born from the hands and heart of Himanshi Saini — a homemaker who turned a small, loving idea into a boutique label for little girls and women who treasure tradition and comfort.
- Handpicked Fabrics
- Comfort-First Fit
- Thoughtful Stitching
- Handcrafted Love
“Every stitch is chosen with a mother’s eye — gentle on the skin, elegant in design, and true to our culture.”
From a Mother’s Concern to a Brand with a Heart
Himanshi’s journey started in a cozy home where celebrations meant dressing her daughter in bright ethnic clothes. But she noticed that many dresses, while pretty, were rough to the touch, poorly finished, or ill-fitting for playful children. Frustrated but determined, she set out to design garments that combined traditional beauty with gentle comfort.
She traveled through Delhi’s famed fabric markets, hand-selecting Banarasi weaves, soft linings and delicate trims. Designs were tested on her daughter for fit and feel—only outfits that passed the comfort test were given a Pehnara label.
“If it isn’t soft on her skin, it isn’t right for us.” — Himanshi Saini, Founder
What Pehnara Stands For
Quality You Can Feel
Premium Banarasi blends & soft linings tested for everyday comfort.
Craftsmanship
Local artisans and careful stitching for lasting elegance.
Comfort-First
Designs that allow play, movement and breathable wear.
A message from the founder
“Pehnara began as a mother’s promise to give her daughter comfortable, beautiful clothes. Today, we carry that same promise to every child and family who chooses us.”
Join the Pehnara family
Explore handcrafted ethnic wear made with a mother’s care.
